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Resources

Free resources for brands that want AI to name them.

Guides, checklists and tools for ecommerce teams. Every claim sourced, every method something you can run yourself.

Guides, research and tools

Free tool · 60 seconds

Does AI recommend your brand?

Three real buyer questions, ready to open in ChatGPT, Google AI Mode, Perplexity or Claude. See the answer with your own eyes.

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Original research · November 8, 2026

Who AI recommends for vitamin C serums

10 buyer questions on ChatGPT and Claude, every brand named.

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How-to

How to check if ChatGPT recommends your brand

The exact method I use: the right questions, clean sessions, four engines and a simple way to count who wins.

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Guide

Is AI sending you customers? Three signals to check before you move budget

No single report answers it. The three signals to check, what each shows and what each misses.

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Guide

Where ChatGPT, Google AI, Perplexity and Claude get their answers

Why your brand can be named in one AI engine and missing from the next, engine by engine.

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Guide

How to track AI Overview impressions in Google Search Console

Google's new AI report shows impressions in AI Overviews and AI Mode. Here's what it shows, what it hides and how to use it.

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Checklist

The AI visibility checklist for ecommerce brands

The six areas I check and fix for every brand, with a clear "done when" for each item.

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How-to

How to get your products recommended by ChatGPT

How ChatGPT picks products today, straight from OpenAI's own documentation, and the five things you can control.

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Guide

How much does an AI visibility audit cost?

Published 2026 prices for audits, retainers and tracking tools, and what you should get for the money.

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How-to

How to see ChatGPT traffic and sales in GA4 and Shopify

The exact reports to open in GA4 and Shopify, and why they'll undercount what AI actually does for you.

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Guide

Does AI visibility work for ecommerce brands?

An honest answer: what the evidence shows, what nobody controls, and when it's worth the money.

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Guide

How to choose an AI visibility agency for a beauty brand

Eight questions to ask before you hire anyone, including me, and the answers that should end the call.

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Comparison

AI visibility audit vs. tracking tool: which do you need?

Tools track how often you're mentioned. Audits tell you why and what to fix. Here's which to start with.

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See where your brand stands.

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