The AI visibility checklist for ecommerce brands

1. Crawlable

• AI crawlers and Googlebot can reach your site. Done when your robots.txt and firewall settings allow them, unless you've chosen to block one on purpose.
• Your sitemap is submitted. Done when Google Search Console and Bing Webmaster Tools both have it.
• Your key pages are indexed. Done when your best-selling product and category pages show as indexed in Search Console.
• Product details are in the page text. Done when descriptions, ingredients or specs and prices are readable text, and nothing important lives only inside images.

2. Structured

• Organization data. Done when your site declares your brand name, logo and official profiles in structured data.
• Product data. Done when product pages carry structured data for name, price, availability and real reviews.
• Clean headings. Done when each page has one main heading and sections that follow it in order.

3. Trustworthy

• One brand description everywhere. Done when your site, Instagram, LinkedIn, marketplaces and press kit describe you the same way.
• Reviews are visible. Done when real reviews appear on product pages as readable text.
• Your story is on the site. Done when an About page says who's behind the brand and why it exists.
• Others talk about you. Done when you can point to press, creator reviews or community discussions that mention your brand.

4. Answerable

• Product pages answer buyer questions. Done when each one says who it's for, what's in it, how to use it and what it costs, near the top.
• Real FAQs. Done when your FAQs come from questions customers actually ask, answered in plain language.

5. Comparable

• "Best for" sections. Done when your hero products say plainly which buyer and which need they're best for.
• Fair comparisons. Done when you have honest pages comparing your products with common alternatives.
• Gift guides. Done when you have guides by price and occasion for your gifting seasons.

6. Market-ready

• Pages per market. Done when each market you sell in has the right currency, spelling, shipping details and prices.
• Questions per market. Done when you test buyer questions from each market you sell in.

Measure it

• Baseline test. Done when you've run your buyer questions on all four engines and saved dated screenshots.
• Search Console AI report. Done when you've noted which pages earn AI Overview and AI Mode impressions.
• Monthly re-test. Done when the same questions are on your calendar every month.