Shoppers are asking AI what to buy this holiday. Does it name you?
You already pay for ads, creators and PR to build demand. If ChatGPT, Google AI, Perplexity or Claude recommends another brand when a shopper asks, that demand goes to them, and nothing in your dashboard shows it. In 5 business days I'll show you exactly where you stand and what to fix first.
The audit reads what AI says today, so your site stays untouched through the holidays and your fix list is ready for Q1 planning.
Recent work: a clinic site I rebuilt went from flat traffic to 15.8K Google clicks and a Google AI Overview citation. See the case studyWho gets the answer
| Buyer question | ChatGPT | Google AI | Perplexity | Claude |
|---|---|---|---|---|
| GiftBest vitamin C serum gift under $60 | Brand A | Brand A | You | Brand B |
| CompareVitamin C serums worth the money | Brand B | Brand A | Brand B | You |
| TrustGentle serum for sensitive skin | You | Brand C | Brand A | Brand A |
Run personally by Daniela Ricaud, founderI asked ChatGPT and Claude 10 vitamin C serum questions. A $33 independent brand came second.
SkinCeuticals was the first pick in 7 of 20 answers. Maelove, a $33 independent brand, was first in 4. Claude named Paula's Choice in 8 of 10 answers, and it never appeared in the ChatGPT picks I recorded. The audit runs this test on your category across four engines.
- 1SkinCeuticalsFirst pick in 7 of 20 · named in 8
- 2MaeloveFirst pick in 4 of 20 · named in 5
- 3VanicreamFirst pick in 2 of 20 · named in 5
- 4Sunday RileyFirst pick in 2 of 20 · named in 4
- 5CeraVeFirst pick in 1 of 20 · named in 9
The sale you lose to AI never shows up in your reports.
When a shopper asks ChatGPT for the best gift set and it names three other brands, there's no click, no bounce and no abandoned cart. The shopper buys somewhere else, and your analytics records nothing.
Your spend warms up the shopper
You put $5K or more a month into ads and creators so shoppers want what you sell. Then they ask AI which one to buy. If the answer names a competitor, your budget did the hard part for them.
Your reports credit the wrong channel
A shopper can meet a brand in an AI answer and search its name later. Your analytics files that sale under Google.Source: Entrepreneur, Nov 2026
Peak season shows who gets chosen
AI traffic to US retail sites grew 693% in the 2025 holiday season. What AI says about your category this month is the clearest record you'll get of who it picks, and why.Source: Adobe Analytics, Jan 2026
AI shoppers arrive ready to buy.
more traffic from AI tools to US retail sites in the 2025 holiday season than the year before.
Adobe Analytics, Jan 2026higher conversion from AI referrals than from other traffic sources that same season.
Adobe via Digital Commerce 360of ChatGPT visitors also use Google.
Similarweb via Entrepreneur, Sept 2026 dataWhat it looks like when AI picks you.
Same shopper, same question, a different answer.
You're in the answer
A shopper asks for the best vitamin C serum gift under $60, and your serum is named, often with a link to your store. Last holiday season, AI referrals converted 31% higher than other traffic.Source: Adobe via Digital Commerce 360
You're on the lists AI quotes
The gift guides, comparison pages and reviews AI reads list you next to the brands you compete with.
You can see it working
Your team or agency works from a ranked list, and you can check which questions you've won and which you're still chasing.
Check it yourself, right now.
Tell me what you sell. I'll write three questions your buyers really ask. Open each one in ChatGPT, Google AI Mode, Perplexity or Claude and mark whether your brand came up.
Tip: use a private or logged-out window so the answer isn't shaped by your own history.
Send your screenshots to dani@prettycitable.com and I'll reply with the first thing I'd fix.
See exactly what you'll receive.
It opens with a one-page summary in plain English. Then: where you appear, engine by engine; who gets named in your place, and why; and your ranked fixes. Every finding links to a dated screenshot.
| Who gets the answer | ChatGPT | Google AI | Perplexity | Claude |
|---|---|---|---|---|
| GiftBest vitamin C serum gift under $60 | Brand A | Brand A | You | Brand B |
| CompareVitamin C serums worth the money | Brand B | Brand A | Brand B | Brand A |
| TrustGentle serum for sensitive skin | You | Brand C | Brand A | You |
- Add a comparison page for your vitamin C serum against the two brands named mostHigh impact
- Answer sensitive-skin questions directly on product pagesHigh impact
- Get reviewed where Google AI already looks in your categoryMedium
Invented brand, shown to illustrate the report layout. Your report uses your real questions, real answers and dated screenshots.
Everything the $500 audit includes.
- 01
30 real buyer questions
20 on your hero product or product line, plus a quick 5-question check on each of your next two bestsellers. Built from your category, your products and your price point.
- 02
Four engines, clean sessions
ChatGPT, Google AI Overviews and AI Mode, Perplexity and Claude. Every answer saved as a dated screenshot.
- 03
Competitor map
Which brands get named for your questions, and the exact sources each engine trusts for them.
- 04
Missed questions
The questions your buyers ask AI that your site never answers, so they get their answer from someone else.
- 05
Ranked fix list
What to change first, ordered by impact and effort, ready for your team or agency on Monday.
- 06
30-minute results call
I walk you through every finding and tell you what I'd do first with your budget.
Three promises on every audit.
AI answers change daily and no one controls them. These promises cover what I do control.
Your $500 comes back as credit
Book any next step within 14 days of your results call and the full $500 counts toward it.
On time, or it's free
Your report arrives within 5 business days of getting your details. If it's late, you pay nothing.
Five fixes, or your money back
Your report includes at least five ranked fixes your team can act on. If it doesn't, I refund the full $500.
A clinic site I rebuilt now gets cited in Google's AI Overview.
I rebuilt the clinic's service pages so search engines and AI could read them: one clear answer per page, clean technical access, structured data and stronger content signals. Traffic stayed flat through February. I started the rebuild in March, and clicks climbed from there.
One site, shown with the owner's permission. Results depend on your category and competition, and nobody can promise rankings.
The same fixes work on product pages.
AI engines judge every page with the same three questions: can they reach it, can they understand it, and can they trust it? Here's what I fixed for the clinic, and what the same fix looks like on your store.
| What I fixed for the clinic | The same fix on your store |
|---|---|
| One clear answer per page | Product pages that answer buyer questions directly: who it's for, what it does and how it compares |
| Clean technical access | Collections and product pages that Google and AI crawlers can reach and index |
| Structured data | Product, review and FAQ markup, so engines know exactly what you sell and what buyers say about it |
| Stronger content signals | Comparison pages, gift guides and best-for pages, the formats AI likes to quote |
Start with the audit. I do the work from there.
Every tier after the audit is done for you. You get a plan, a timeline and a person who owns it.
AI Visibility Audit
$500Where you stand, who gets named in your place, and what to fix first.
- 5 business days
- Results call included
- Credited toward any next step
Fix Sprint
$1,500The audit plus your top five fixes, done for you in two weeks.
- Up to 5 key pages rewritten
- Crawl, index and structured data fixed
- Day-30 re-test and handoff guide
Visibility Program
$3,000 for 90 daysPlus tier, $5,000, for larger catalogs or two markets.
I run your full 30-60-90 plan and report on it every month.
- Days 1–30: technical foundation
- Days 31–60: content and authority
- Days 61–90: measure and double down
- Pay in full, or monthly in advance
Visibility Partnership
$7,500 for 90 days, then $2,500 a monthEverything in the Plus Program, with targeted press, more markets and leadership reporting.
- Quarterly press release, aimed at the outlets AI cites
- Up to 3 markets or product lines
- Weekly check-in and priority turnaround
After 90 days: Monthly Visibility Support from $1,000 a month. Every month I re-test your questions, report what moved and keep fixing. Month to month, 30 days' notice.
Core or Plus? Core fits one market and one main product line, up to about 50 products. Plus is for larger catalogs, several product lines or two markets. I recommend the right one on your results call.
Every Program starts with the audit, so your plan is built on evidence. Your $500 comes off the Program price.
Built for brands already investing in growth.
Two kinds of brands get the most from this: established brands doing $2M or more a year, and funded startups with budget set aside for growth. Both already put at least $5K a month into marketing, with a team, agency or freelancers doing the work.
A strong fit if
- You're doing $2M or more a year in sales, or you've raised funding to grow
- You invest $5K or more a month in ads, creators, PR, SEO or an agency
- Someone besides the founder runs marketing: a team, an agency or a freelancer
- You sell products people research, compare or gift
- You have a holiday, launch or retail moment coming up
Probably too early if
- You're running everything solo and marketing comes out of your own pocket
- Your marketing budget is on hold or still being figured out
- You're pre-launch with no funding behind the brand yet
- You want guaranteed rankings or a one-click prompt hack
What brands ask before booking.
"We already do SEO."
Good, that's layer one. AI also has to be able to quote you (AEO) and trust you enough to recommend you (GEO), and those come from your product pages, reviews, comparison pages and press. The audit shows which layer decides your category.
"Our agency handles this."
Then the audit hands them a ranked, evidence-backed list to execute, built from what AI engines say about you today. Your agency gets a clear brief, and you can check what got done.
"Can't I just ask ChatGPT myself?"
You should, and the free check makes it easy. Then picture 30 questions on four engines, in clean sessions, with dated screenshots, against three competitors. That's the audit, done for you in five days.
"Let's revisit after the holidays."
The holidays are the best time to look. Your report captures what AI tells shoppers at peak, and nothing on your site has to change before Christmas. You walk into Q1 planning with the fix list ready, and engines can take weeks to pick up changes, so January fixes are live for Valentine's.
What is AI visibility?
AI visibility is how often, and how accurately, AI assistants mention and recommend your brand when people ask questions in your category. You'll also hear it called AI search visibility or LLM visibility. It covers ChatGPT, Google AI Overviews, AI Mode and Gemini, Perplexity and Claude.
Each engine builds its answer from what it can find and trust about you: your product pages, reviews, press, videos, gift guides and the pages that compare you with competitors. Pretty Citable measures where you show up today and fixes the gaps, so AI can find you, quote you and recommend you.
Can you guarantee my brand shows up in ChatGPT?
No one can guarantee that, because AI answers change daily and no one controls them. I guarantee the work, the deadline and at least five fixes you can act on, and I measure what changes every month.
How long does it take?
Five business days from the moment I have your website, your top products and three competitors you watch.
What do you need from me?
Your website, your top products or collections, three competitors you watch, a rough monthly marketing budget and your average order value, so I can recommend the right next step. A rough number is fine. That's it.
Do you need access to my store?
Not for the audit. It tests what AI engines say about you in public, so I only need your website, products and competitors. For Fix Sprints and Programs, I work through a staff or collaborator account on your store, such as Shopify, or alongside your team or agency, whichever you prefer.
How soon will AI start recommending us after the fixes?
It varies by engine and by how competitive your category is, so nobody can promise a date. Crawlers have to revisit your pages, and third-party mentions take time to build. That's why every Program re-tests your questions at day 30, 60 and 90 and reports exactly what moved.
Which AI engines do you test?
ChatGPT, Google AI Overviews and AI Mode, Perplexity and Claude.
What happens after the audit?
We walk through it on a 30-minute call. You keep the report either way. If you book a Fix Sprint, Program or Partnership within 14 days, your full $500 counts toward it.
What exactly do you fix?
Six things, in order. Crawlable: AI crawlers and Google can reach and index your pages. Structured: brand, product and FAQ data marked up so engines know what you sell. Trustworthy: reviews, your story and a consistent brand description everywhere you appear. Answerable: product pages that answer buyer questions directly. Comparable: best-for pages, comparisons and gift guides, the formats AI likes to quote. Market-ready: pages and questions for each market you sell in. Every phase ends with a checklist your team can see.
Is it just you?
Yes. I run every audit personally, so the person who tested your brand is the person on your results call. Every program comes with a written plan and a checklist for each phase, so your team can always see what's done and what's next.
How do I pay?
Audits and Fix Sprints are paid upfront. Programs are paid in full, or in three monthly payments, each due before that month's work starts. Monthly support is billed at the start of each month. Everything goes through a Wise payment link or invoice, by bank transfer in USD, GBP or EUR.
What happens after the 90 days?
You can move to Monthly Visibility Support. AI answers shift constantly and competitors keep publishing, so each month I re-test all your tracked questions on four engines, report what moved, ship new fixes and content, and prepare you for seasonal peaks. It runs month to month with 30 days' notice.
Do I need press releases?
Sometimes. The audit shows which sources each engine cites in your category. If trade press shows up there, a release can help. If reviews, YouTube or comparison pages dominate, your budget belongs there.
Who is this for?
Growth-stage ecommerce and DTC brands: established brands doing $2M or more a year, and funded startups with budget set aside for growth. Both already invest at least $5K a month in marketing through a team, agency or freelancers. Beauty, skincare, home, gifting, accessories and wellness products.
See what holiday shoppers hear about you this week.
Your report lands in 5 business days, so you go into Q1 planning with a ranked fix list in hand. Your $500 counts toward any next step, and if your report has fewer than five fixes you can act on, you get a full refund.
Book your $500 auditOr email dani@prettycitable.com